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- When the Wildfire Hits Home: A Pique Perspective
When the Wildfire Hits Home: A Pique Perspective
What can we say that hasn’t been said? For starters, Pique Action is a Los Angeles-based company, and we’re grateful to report that our team is safe. Our kids are back to school and, for us, there are semblances of normalcy. Read on for our unique thoughts on navigating this climate disaster, how to help, and what's ahead.
Get the Facts
Misinformation thrives in crisis situations and it can be harmful to those critical decisions. Like many of our neighbors, we have relied on Watch Duty, a non-profit organization that runs an app and website with real time fire information streams such as fire perimeter, evacuation and evacuation warning zones, official press releases, conferences, and communications, fire fighting activity updates, weather, air quality, satellite hot spot data and much more. We relied on it hourly for accurate information—check it out via their app or website.
Take Care of Ourselves
Just like the pre-flight routine when flight attendants say, “place your own oxygen mask before assisting others,” it’s critical that we’re all safe, healthy, and focused before we can help those in need.
Like anyone living in LA and millions more around the world, we have been traumatized. Dealing with grief is challenging, and we actively work to mitigate the worst of stress, fear, anger, and loss. Kip has been listening to UCLA Mindfulness Meditations for +16 years. The guided meditations are free and help settle the mind and soothe the spirit.
Take Care of Each Other
Reaching out to share love and support is one of the most connective things you can do. Like many Angelenos, we have heard from colleagues, clients, friends, and partners. The outpouring of love we’ve received has been a valuable mental buoy. From our experience, when you reach out to someone affected by a disaster, a simple message letting them know you're thinking of them is best. An easy rule of thumb is this – can your message be replied to with a simple “Thanks”, thumbs up or heart, or maybe, no reply at all? If yes, you’re on the right track.
Looking Ahead
As our communities begin to pick up the pieces, we understand that there will be cascading consequences that we aren’t fully aware of today. The long-term effects of these fires—on air, water, the economy, resources, and inequality—are yet to unfold. Rebuilding will require enormous effort and resources.
For those who want to contribute - there is a lot you can do. We are gathering information in several areas, including air quality, support for first and second responders, and workers who have lost jobs. Please be in touch if there is something specific you would like to do or a resource you’re looking for. Additionally, the Emergency Network Los Angeles (ENLA) website provides excellent guidance on volunteering and donating.
Our Hopes for the Future
While much has been lost, we hope there will also be a lot gained. We hope this tragedy strengthens community bonds and inspires clear-sighted action to address climate risks. The time to mitigate climate change is now—by reducing fossil fuel use and greenhouse gas emissions. Together, we hope to continue working toward a more resilient and hopeful future for our planet and future generations.
— Kip Pastor, Hana Leshner & Melissa Kepen
Keep reading
Lights, Camera, Climate Action? 🎥
The Oscars are coming up, and we’re ready to watch. The unfortunate news for every living species on the planet? The old saying “art imitates life” doesn’t quite apply this year. Of all the films nominated for this year’s awards, only one of them passed the test for any sort of reflection of the climate crisis. So instead, we came up with a “must-see” rec of our own. Keep reading to find out a favorite film of ours, a few must-know tips for disaster preparedness and more!
How Can We Decarbonize the Food System? 🐄 🌱 🍳
90 billion pounds of food is wasted every year and 44 million people in the U.S. don’t know where their next meal is coming from. 4 billion people worldwide rely on nitrogen fertilizer made with fossil fuels. Today we’re highlighting two orgs, Switch Bioworks and Feeding America, fighting to decarbonize the food space and reroute food to the people who need it most. Keep reading to hear about Episode 1 of Reinventing Tomorrow and Episode 3 of Where the Internet Lives.
Changing the Fertilizer Game 🚜
Welcome to another edition of PBTC’s newsletter! This week, we’re getting our hands dirty with another episode of Reinventing Tomorrow. Set in the heart of sustainable agriculture, Nitricity is a fertilizer company revolutionizing how we grow food. Keep reading to hear how this innovative climate solution is making growing greener! 🧑🌾